Client: BD Medical Systems

Title: Insyte AutoGuard Launch Brochure

Target: Hospital-Based Nurses, Clinicians, Purchasing Executives

Objective: Introduce Insyte AutoGuard to users and purchasers of I.V. catheters in the hospital. Position Insyte AutoGuard as the shielded I.V. catheter that is easy to use. Differentiate Insyte AutoGuard as the shielded I.V. catheter made of Vialon

Strategy: Present the unique features, advantages and benefits of Insyte AutoGuard.

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