Griff/SMC Medical Marketing Communications

Award-Winning Community Relations Campaign Promoted Porter Adventist Hospital’s Minimally Invasive Surgery for Women

BOULDER, Colo. (November 12, 2003) – Griff/SMC, the Rocky Mountain region’s leading independent medical marketing communications firm, was recently honored with a Silver Leaf Award at the 2003 Colorado Healthcare Communicator's (CHC) annual awards event for an integrated communications campaign for Porter Adventist Hospital. The community relations campaign promoted the benefits of minimally invasive surgery for women.

The campaign’s goal was to educate women about the advances in minimally invasive (laparoscopic) surgery technology, which can be performed on an out-patient basis rather than traditional surgery, which often requires lengthy hospital stays. In addition, minimally invasive procedures are less traumatic, resulting in less pain and expense, and a faster recovery time.

The Porter Adventist Hospital Minimally Invasive Surgery for Women Open House campaign consisted of ads in local newspapers several weeks prior to the event. The ad concept featured a small bandage to visually convey the message that today’s laparoscopic procedures are less traumatic than traditional surgery. The integrated campaign also included a radio spot, personal letters to area women's organizations, door drops to consumers in the Porter Adventist Hospital service area and signage around the hospital. The campaign’s results exceeded the goal established by the hospital.

The prestigious CHC Gold Leaf Award honors the outstanding accomplishments of communication and marketing professionals in the healthcare arena. There is no other member-organization in Colorado that exclusively honors local professionals from the healthcare marketing and communication sector.