Griff/SMC Medical Marketing Communications

BOULDER, Colo. and DENVER—Nov. 11, 2002—Griff Advertising & Public Relations, Boulder’s oldest full-service advertising agency, has merged with the Denver office of Strategic Medical Communications (SMC West), the largest healthcare marketing services provider in the region, to form Griff/SMC. The merger melds "creative excellence" with "strategic marketing" to bring a stronger healthcare marketing communications offering to the Rocky Mountain region.

"With a 28-year tradition of award-winning creative excellence, Griff Advertising has established itself as the preeminent, independent medical marketing communications firm in the area," says Bob Griff, president of the new Griff/SMC. "SMC West is known for its strategic marketing focus as well as its pharmaceutical industry experience and ability to increase the client’s return on investment."

For Griff/SMC clients, the merger adds additional healthcare/medical marketing expertise to their accounts and a results-oriented focus. As part of the merger, Griff/SMC will have an affiliate relationship with HealthSTAR Communications and can offer clients access to specialty services not provided by traditional advertising and marketing agencies such as patient recruitment for clinical trials, peer-to-peer marketing, medical education and DTC marketing. HealthSTAR Communications is one of the nation’s largest healthcare communications companies located in Woodbridge, New Jersey.

"We’re confident that our combined agency strengths will ensure that Griff/SMC continues to deliver exceptional marketing communications and public relations that generate measurable results and increased market share for our clients," adds Griff.