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Griff/SMC Selected By McKinley Medical
BOULDER, CO (May 17, 2004) – Griff/SMC, the Rocky Mountain
region’s leading medical marketing communications firm, has been
selected by McKinley Medical to develop a comprehensive campaign of branding,
public relations and sales lead generation programs. The campaign will
assist McKinley Medical to reach its goals for growth in the expanding
markets for its drug infusion pumps, especially in post-surgical pain
control in the United States.
McKinley Medical, LLLC of Wheat Ridge, Colorado, is a global supplier
of drug infusion pumps used in hospitals and clinics to deliver medications
to patients for cancer chemotherapy, antibiotic therapy and pain control.
The WalkMed® line of electronic infusion pumps from McKinley is the
leading brand used in cancer chemotherapy. The innovative disposable infusion
technologies used in the company’ Accufuser®, Outbound® and
beeLINE® brands are experiencing rapid acceptance by physicians in
the United States, Europe and Asia. McKinley Medical is an affiliate of
The Broe Companies, a diversified Denver-based company which provides
management expertise, business intelligence and financing options in a
variety of business sectors.